AI Insights · Timothy · July 2023
Top 5 iOS Virtual Fitness Programs in the US: Q2 2023 Performance
Explore the performance of the top 5 virtual fitness programs on iOS in the United States during Q2 2023, including trends in downloads, revenue, and active users.
In Q2 2023, the top 5 virtual fitness programs on iOS in the United States demonstrated varying trends in downloads, revenue, and active users. Data from Sensor Tower reveals insightful details about their performance throughout the quarter.
onX Hunt: GPS Hunting Maps showed a notable trend in weekly revenue, peaking at around $933K in mid-April before dropping to approximately $617K by the end of May. Downloads fluctuated, starting with around 17.8K in late March and decreasing to about 10.5K by the end of June. Active users also saw a decline from roughly 84K in late March to approximately 65.5K by the end of June.
AllTrails: Hike, Bike & Run experienced significant growth in weekly revenue, starting at around $504K in late March and reaching nearly $990K by the end of June. Weekly downloads saw a peak of around 110.6K in late May, while active users increased from approximately 198.6K in late March to around 307.2K by the end of June.
Peloton: Fitness & Workouts maintained a relatively stable weekly revenue, fluctuating between $610K and $730K throughout the quarter. Downloads saw an upward trend in May, peaking at around 35.6K in early June. Active users grew from approximately 301.6K in late March to around 348.8K by early June, before slightly decreasing to about 308.4K by the end of June.
Fitbit: Health & Fitness exhibited a significant spike in weekly revenue, reaching approximately $1.3M by the end of June from around $608K in late March. Downloads remained relatively stable with a slight increase, peaking at around 32.9K in mid-June. Active users fluctuated around the 2M mark throughout the quarter.
Strava: Run, Bike, Hike saw a consistent increase in weekly revenue, rising from about $395K in late March to around $593K by the end of June. Weekly downloads peaked at approximately 44.8K in mid-June. Active users also increased, starting at around 778.7K in late March and reaching about 865K by the end of June.
For more detailed insights and data, visit Sensor Tower.
